The Complete Obviously Awesome + Sales Pitch Workbook

What is it?

This 12-page workbook is designed as a companion to April Dunford's books Obviously Awesome and Sales Pitch.

Who is it for?

The workbook will be useful to founders, marketers, product and sales folks at B2B technology companies that are working through improving their positioning and sales pitches. The workbook and the templates in it reference and complement the materials in April Dunford's books.

What's included?

• A guide to using the templates and the assumptions that hold true for the methods.
• The "Positioning Components" reference sheet.
• The "Positioning Process" reference sheet.
• The "Positioning Canvas" - a one-page canvas that can be used to capture your positioning.
• The "Sales Pitch Components" reference sheet.
• An overview of how to map your positioning components to your sales pitch components.
• The "Sales Pitch Process" reference sheet.
• The "Sales Pitch Storyboard" - a one-page canvas designed to capture the key components of a sales narrative.